MB-800 Functional Consultant Associate Training for Dynamics 365 Business Central – September 2025

MB-800 Functional Consultant Associate Training for Dynamics 365 Business Central – September 2025

Microsoft Dynamics 365 Business Central (D365 BC) is a comprehensive business management solution tailored for small and medium-sized enterprises. It integrates key functions such as finance, sales, customer service, supply chain, and operations into a unified platform. Designed for usability and scalability, D365 BC enables organizations to streamline their workflows, enhance decision-making, and improve overall operational efficiency.

Strategic Benefits of Implementing Dynamics 365 Business Central

Implementing Dynamics 365 Business Central provides businesses with a strategic advantage. It offers real-time visibility into business performance, facilitates data-driven decision-making, and helps improve financial control. The solution supports better resource management, automation of routine processes, and agility in responding to changing market demands.

Role of Functional Consultants in Business Central

Functional Consultants play a crucial role in the successful implementation and configuration of Dynamics 365 Business Central. They are responsible for understanding business requirements, mapping them to system capabilities, and ensuring that the platform is set up to meet specific operational goals. Their work bridges the gap between business needs and technical solutions, driving user adoption and long-term success.

The MB-800 Certification

The MB-800 certification validates a professional’s ability to implement core application setup processes and manage financials, sales, and purchasing in Dynamics 365 Business Central. This credential is essential for those looking to specialize as a Functional Consultant. It demonstrates both practical expertise and theoretical knowledge required to configure and use the platform effectively.

Dynamics 365 Business Central in Manufacturing

Supporting Manufacturing Excellence

Dynamics 365 Business Central is designed to support manufacturing operations by providing tools that help plan production, manage inventory, and optimize resource utilization. Manufacturers benefit from having a real-time overview of operations, which supports better planning and cost control.

Production Planning and Scheduling

Manufacturers rely on accurate production planning to meet customer demand while minimizing costs. D365 BC offers robust planning features that consider demand forecasts, inventory levels, and capacity constraints. Users can create production orders, define routing, and allocate resources efficiently.

Capacity and Resource Management

Capacity management tools within Business Central allow users to analyze available production resources. This includes machines, labor, and workspace availability. By understanding capacity constraints, manufacturers can optimize scheduling and avoid production bottlenecks, ensuring on-time delivery.

Inventory Optimization

Effective inventory management is critical in manufacturing. D365 BC provides tools to track inventory levels in real-time, automate reordering, and manage warehouse operations. These features reduce carrying costs and minimize stockouts or overstocking.

Quality Control Mechanisms

To ensure product consistency, D365 BC includes integrated quality control functions. These allow for setting quality standards, conducting inspections, and tracking quality-related metrics. Ensuring quality during production helps maintain customer satisfaction and brand reputation.

Real-Time Operational Insights

Access to real-time data enables decision-makers to monitor production performance continuously. Dashboards and reporting features offer insights into key metrics like throughput, yield, and downtime. This visibility supports proactive management and continuous improvement initiatives.

Cost Management and Profitability

Manufacturers must control costs to remain competitive. D365 BC provides detailed cost tracking at every stage of production, from raw materials to finished goods. These insights help in identifying inefficiencies and areas where cost reductions are possible.

Seamless System Integration

D365 BC integrates seamlessly with other Microsoft tools such as Excel, Teams, and Power BI, as well as third-party applications. This integration enhances collaboration, improves data accuracy, and provides a unified system experience across the organization.

Scalability for Growing Manufacturers

As businesses expand, their systems must scale accordingly. D365 BC supports growth by offering flexible deployment options and the ability to add new users, functions, or geographical locations without significant infrastructure changes.

Customization and Flexibility

Every manufacturing business has unique processes. D365 BC is highly customizable, allowing manufacturers to adapt workflows, reports, and interfaces to fit their specific needs. This ensures that the system aligns with organizational goals and operational practices.

Mobility and Remote Access

Modern manufacturing environments require mobile access to systems and data. With D365 BC, users can access essential functions via mobile devices, enabling on-the-go decision-making and remote management of operations.

Key Features for Manufacturers in Dynamics 365 Business Central

Business Central allows users to define and manage BOMs, which are essential for product assembly. BOMs can include multiple levels and track component quantities, costs, and substitutes, ensuring accurate production planning.

Routing and Work Centers

Routing defines the sequence of operations required to manufacture a product. Work centers represent the physical or logical units where operations take place. D365 BC enables users to set up routing with detailed time and cost information, facilitating efficient workflow management.

Demand Forecasting

Using historical data, D365 BC supports demand forecasting to anticipate future needs. Accurate forecasting helps align production schedules with market demand, reducing excess inventory and improving service levels.

Shop Floor Management

The platform supports shop floor data collection and management, allowing for tracking of labor time, machine usage, and production progress. This information enhances productivity analysis and labor cost control.

Subcontracting Support

For manufacturers that outsource certain operations, D365 BC provides features to manage subcontracting. It allows tracking of outsourced tasks, costs, and delivery timelines, ensuring accountability and integration with in-house processes.

Batch and Serial Number Tracking

To support traceability, Business Central offers batch and serial number tracking. This is particularly important in industries with regulatory requirements or where product recalls may be necessary.

Material Requirements Planning (MRP)

MRP functionality in D365 BC helps calculate material needs based on production schedules and inventory status. This ensures the timely procurement of materials and prevents production delays due to shortages.

Vendor and Procurement Management

The procurement process is integrated within D365 BC, providing tools to manage vendor relationships, purchase orders, and supplier performance. Efficient procurement contributes to cost savings and supply chain stability.

Dynamics 365 Business Central in Retail

Microsoft Dynamics 365 Business Central provides a unified platform for retailers to manage end-to-end operations, from procurement and inventory to customer engagement and sales performance. Designed to address the unique challenges of retail, it ensures seamless integration across online and offline channels, offering a comprehensive view of the business and enhancing operational agility.

Supply Chain Visibility and Optimization

Retailers rely heavily on an efficient and responsive supply chain to meet customer demands. D365 BC delivers real-time visibility into the entire supply chain, enabling retailers to monitor inventory levels, manage supplier relationships, and optimize procurement strategies. This level of insight helps in reducing stockouts, managing excess inventory, and ensuring product availability.

Inventory Management Across Channels

One of the core strengths of Business Central lies in its robust inventory management capabilities. Retailers can track inventory across multiple locations, including warehouses, stores, and e-commerce platforms. Real-time tracking supports better decision-making regarding restocking, markdowns, and inventory transfers. The system allows for setting reorder points, defining safety stock levels, and automating replenishment, ensuring optimal inventory control.

Streamlined Sales Processes

D365 BC streamlines sales operations by automating tasks such as order entry, invoicing, and payment processing. The system supports diverse sales channels and integrates customer transactions across in-store, online, and mobile platforms. Retailers can easily manage discounts, promotions, and loyalty programs, all from a centralized interface that improves sales efficiency and enhances the customer experience.

Customer Relationship Management

Understanding customer preferences and purchasing behavior is key to building lasting relationships. Business Central offers integrated CRM capabilities that provide a 360-degree view of each customer. Retailers can track purchase history, monitor feedback, and segment customers for targeted marketing. These insights enable personalized promotions, better service, and increased customer retention.

Unified Commerce Experience

Customers today expect a seamless shopping experience across all touchpoints. D365 BC supports omnichannel retailing by consolidating data from various sales platforms into a single system. This ensures consistency in pricing, promotions, and product availability, regardless of where the transaction takes place. Unified commerce capabilities help retailers deliver a consistent and engaging brand experience.

Financial Management and Reporting

Accurate financial tracking is essential in retail operations. D365 BC includes comprehensive financial management tools that support budgeting, forecasting, and expense tracking. Retailers can generate real-time financial reports, analyze profitability by product or location, and ensure compliance with regulatory requirements. This visibility helps improve financial performance and supports strategic planning.

Workforce and Shift Management

Managing retail staff effectively is crucial for maintaining service quality. Business Central enables scheduling of shifts, tracking of work hours, and monitoring of employee performance. Integration with payroll systems ensures accurate compensation, while performance analytics support workforce optimization.

Data-Driven Decision Making

D365 BC enhances decision-making by providing dashboards and KPIs tailored for retail environments. Retail managers can monitor sales trends, customer behavior, inventory turnover, and employee performance. Real-time analytics support quick response to market changes and help identify growth opportunities.

Integration with the Microsoft Ecosystem

Retailers benefit from D365 BC’s seamless integration with Microsoft tools such as Power BI, Teams, Outlook, and Excel. These integrations support collaboration, enhance productivity, and provide advanced analytical capabilities. Power BI dashboards offer visual insights, while Excel allows for detailed financial modeling and reporting.

Scalability for Expanding Retailers

As retailers grow, their systems must scale accordingly. D365 BC is built to accommodate new stores, channels, and business models. Whether expanding regionally or launching new product lines, the platform supports customization and configuration to meet evolving business requirements.

Customization and Extensibility

Every retail business has unique workflows and customer engagement models. D365 BC offers extensive customization options, allowing retailers to adapt the system to their specific processes. This includes custom fields, workflows, reports, and integrations with third-party applications, ensuring that the solution evolves with the business.

Mobility and Remote Access

Retail managers and staff require access to business systems on the go. D365 BC provides mobile capabilities that enable users to view reports, manage tasks, and respond to operational issues from any location. This flexibility supports better management oversight and responsiveness.

Enhanced Vendor and Procurement Management

Effective procurement is critical in maintaining product availability and controlling costs. Business Central offers tools to manage vendor catalogs, evaluate supplier performance, and streamline purchase order workflows. Automated procurement processes help maintain healthy supplier relationships and ensure timely product replenishment.

Security and Compliance

Retailers handle sensitive customer data and financial information. D365 BC includes robust security features such as role-based access controls, data encryption, and audit trails. These tools help maintain compliance with data protection regulations and reduce the risk of data breaches.

Dynamics 365 Business Central in Professional Services

The professional services sector encompasses a broad range of industries, including consulting, legal, engineering, marketing, and IT services. These firms rely on human capital, expertise, and time as their primary resources. Unlike manufacturing or retail, professional services depend heavily on project management, resource allocation, and client relationships. Microsoft Dynamics 365 Business Central (D365 BC) is equipped to support the unique needs of this sector by delivering robust tools for project accounting, time tracking, budgeting, and customer engagement.

Tailored Solutions for Project-Based Businesses

Professional services firms operate on a project basis, often juggling multiple client engagements simultaneously. D365 BC provides project-specific modules that support budgeting, planning, execution, and billing. These tools allow service providers to monitor project status, allocate resources effectively, and ensure that deliverables are met on time and within budget.

Key features include:

  • Project job cards
  • Time sheet entries
  • Job planning lines
  • Resource capacity management

By leveraging these capabilities, firms can enhance client satisfaction and improve profitability.

Project Management and Job Costing

Accurate job costing is essential for professional services firms to measure project performance and maintain profitability. D365 BC allows users to track every aspect of a project, including labor, expenses, and materials. The system automatically calculates costs and compares them against budgets and forecasts, providing real-time insights into financial performance.

Job costing functionalities include:

  • Budget vs. actual reporting
  • Time and material tracking
  • Fixed-price project management
  • Work-in-progress (WIP) calculation

These tools ensure that project managers can make informed decisions, identify cost overruns early, and implement corrective actions promptly.

Time and Expense Tracking

Capturing time and expenses accurately is vital for billing and profitability. D365 BC offers flexible tools for time sheet entry and approval workflows. Employees can log hours against specific projects or tasks, and managers can approve entries through a streamlined process.

Expense management features allow employees to record billable and non-billable expenses. Integration with mobile apps ensures that professionals can submit entries on the go, reducing administrative overhead and improving compliance.

Resource Planning and Utilization

Resource planning is a critical success factor in professional services. D365 BC helps organizations optimize the utilization of human resources by forecasting availability, assigning tasks based on skill sets, and balancing workloads.

The platform supports:

  • Resource capacity planning
  • Skills and competency matching
  • Availability calendars
  • Conflict resolution tools

These features allow firms to avoid overbooking or underutilizing staff, ensuring that the right people are working on the right projects at the right time.

Client Engagement and CRM Integration

Building strong client relationships is at the heart of professional services. D365 BC integrates with Microsoft Dynamics 365 Customer Engagement to offer a comprehensive CRM solution. This integration enables firms to track client interactions, manage sales pipelines, and deliver personalized service.

CRM capabilities include:

  • Account and contact management
  • Opportunity tracking
  • Case management
  • Marketing automation

These tools empower firms to nurture relationships, respond to client needs quickly, and uncover new business opportunities.

Financial Management for Professional Services

Financial health is crucial for any business, and professional services firms are no exception. D365 BC provides end-to-end financial management features, including:

  • General ledger and chart of accounts
  • Accounts receivable and payable
  • Bank reconciliation
  • Budgeting and forecasting
  • Financial reporting and analytics

These capabilities allow firms to maintain accurate financial records, comply with regulations, and gain insights into performance metrics such as revenue per employee, project profitability, and cash flow.

Billing and Revenue Recognition

Timely and accurate billing is essential for maintaining healthy cash flow. D365 BC supports various billing methods, including:

  • Time and materials
  • Fixed-price billing
  • Milestone billing
  • Retainer and recurring billing

The platform ensures that invoices are generated based on approved time sheets, expenses, and contract terms. It also supports automated revenue recognition, ensuring compliance with accounting standards such as IFRS 15.

Business Intelligence and Reporting

Data-driven decision-making is essential in professional services. D365 BC includes built-in reporting tools and integrates with Power BI to deliver interactive dashboards and real-time analytics.

Firms can track:

  • Project performance metrics
  • Utilization rates
  • Billable vs. non-billable hours
  • Profit margins
  • Client profitability

Customized reports allow executives and project managers to drill down into specific data sets, identify trends, and make strategic adjustments.

Collaboration and Productivity

Effective collaboration is crucial for project success. D365 BC integrates with Microsoft Teams, Outlook, and SharePoint to support seamless communication and document management.

Features that enhance collaboration include:

  • Shared calendars and project timelines
  • Integrated email and task management
  • Document sharing and version control

These tools help teams stay aligned, improve transparency, and enhance productivity.

Compliance and Data Security

Professional services firms handle sensitive client data and must comply with industry regulations. D365 BC includes robust security features, such as:

  • Role-based access control
  • Audit trails
  • Data encryption
  • GDPR compliance tools

These measures help ensure data integrity, protect client confidentiality, and reduce the risk of non-compliance.

Scalability and Customization

As firms grow and evolve, their systems must adapt. D365 BC offers scalable solutions that can accommodate new service lines, geographies, and client demands. The platform supports extensive customization through:

  • Extensions and add-ons
  • Custom fields and workflows
  • API integrations

This flexibility ensures that the solution remains aligned with business objectives and operational processes.

Mobility and Remote Work Support

The professional services industry often involves remote and on-the-go work. D365 BC’s mobile-friendly design enables users to:

  • Enter time sheets and expenses remotely
  • Access project status and financials
  • Collaborate with team members from any location

This mobility supports modern work environments and ensures business continuity.

Integration with the Microsoft Ecosystem

D365 BC seamlessly integrates with other Microsoft tools, enhancing functionality and user experience. Integrations include:

  • Power BI for advanced analytics
  • Microsoft Teams for collaboration
  • Microsoft Excel for financial modeling
  • Power Automate for workflow automation

These integrations reduce silos, increase efficiency, and support digital transformation.

Change Management and User Adoption

Implementing new technology requires effective change management. D365 BC supports this through:

  • User-friendly interfaces
  • Role-based dashboards
  • Guided learning paths
  • Support for training and onboarding

Functional Consultants play a crucial role in ensuring successful adoption by aligning system capabilities with user needs and organizational goals.

The Role of Functional Consultants in Professional Services

Functional Consultants act as strategic partners in implementing D365 BC for professional services firms. Their responsibilities include:

  • Analyzing business requirements
  • Configuring the project and financial modules
  • Designing custom workflows
  • Training users and providing support

Their expertise ensures that the solution delivers maximum value and supports long-term success.

Dynamics 365 Business Central in the Distribution Sector

Introduction to the Distribution Sector

The distribution sector plays a crucial role in the supply chain by acting as the intermediary between manufacturers and retailers or end customers. This sector requires exceptional inventory control, real-time visibility, streamlined logistics, and customer service management. Microsoft Dynamics 365 Business Central (D365 BC) offers a robust suite of features specifically tailored to meet these needs, helping distribution companies remain competitive and efficient in an increasingly complex marketplace.

Core Needs of Distribution Companies

Distribution companies face unique challenges that include managing vast inventories, processing high volumes of orders, coordinating transportation logistics, and maintaining strong supplier and customer relationships. D365 BC addresses these needs by delivering integrated tools that enhance accuracy, streamline workflows, and provide actionable insights.

Inventory Management and Optimization

Efficient inventory management is the backbone of successful distribution operations. Dynamics 365 Business Central enables distribution firms to track inventory in real-time, monitor stock levels across multiple locations, and automate replenishment processes. It allows companies to establish reorder points, safety stock levels, and lead times. By doing so, it ensures the right products are available at the right time, minimizing stockouts and reducing excess inventory. The system supports serial and lot number tracking, which is essential for industries with strict traceability requirements. Cycle counting and physical inventory processes are also integrated, helping maintain inventory accuracy and compliance.

Warehouse Management Capabilities

Warehouse operations are central to distribution efficiency. D365 BC provides a suite of tools for managing warehouse activities such as receiving, put-away, picking, packing, and shipping. It supports the design of warehouse layouts with zones, bins, and fixed storage locations. Companies can configure workflows to optimize movement and reduce handling times. The system also supports advanced scenarios such as cross-docking, batch picking, and wave planning. Mobile device integration allows warehouse staff to receive real-time instructions, reducing paper-based errors and increasing productivity.

Order Processing and Fulfillment

Order processing in a distribution environment needs to be accurate and timely. Dynamics 365 Business Central streamlines this by automating order entry, pricing, discounting, and fulfillment. Sales orders can be created quickly from quotes or previous transactions, with visibility into customer history, stock availability, and delivery schedules. Backorder management ensures that customer expectations are managed even when stock is temporarily unavailable. Drop shipment and special order handling are also built into the system, allowing distributors to fulfill customer needs directly from suppliers when needed. Integration with EDI (Electronic Data Interchange) helps automate the exchange of order information with trading partners, enhancing speed and accuracy.

Procurement and Vendor Management

Maintaining strong vendor relationships and managing procurement efficiently are critical for distribution companies. D365 BC supports procurement planning based on sales forecasts, historical data, and current demand. It allows users to evaluate vendor performance, negotiate better terms, and manage supplier contracts. Purchase orders can be generated automatically based on inventory needs, minimizing manual effort and preventing delays. The system also provides real-time visibility into purchase order status, expected receipts, and invoice matching. These features help optimize sourcing strategies and reduce procurement costs.

Logistics and Transportation Management

Distribution logistics involves coordinating the movement of goods from warehouses to customers. D365 BC supports transportation planning and tracking by providing visibility into shipment schedules, carrier assignments, and delivery timelines. Integration with third-party logistics providers (3PLs) and shipping software allows for real-time tracking and updates. The platform supports route optimization, which helps minimize transportation costs and improve delivery times. Users can define shipping methods, set up freight charges, and assign transport responsibilities, ensuring a streamlined and transparent logistics process.

Customer Relationship Management

Customer satisfaction is essential for distributor success. Dynamics 365 Business Central integrates customer relationship management (CRM) capabilities that help manage customer data, track interactions, and monitor service levels. Sales teams can access a complete view of each customer, including order history, credit status, preferences, and support issues. This visibility helps deliver personalized service and build lasting relationships. Marketing features allow businesses to create campaigns, segment customer lists, and track response rates. By aligning sales and service efforts, D365 BC enhances customer engagement and loyalty.

Financial Management in Distribution

Financial oversight is essential for sustaining profitability. D365 BC includes comprehensive financial management features that enable distributors to manage accounts receivable, accounts payable, cash flow, and the general ledger. The system supports multiple currencies, tax jurisdictions, and reporting standards, making it suitable for international operations. Budgeting tools allow companies to plan and monitor financial performance, while automated bank reconciliation helps maintain accurate records. Real-time financial reporting enables managers to track key performance indicators such as gross margin, inventory turnover, and days sales outstanding (DSO).

Demand Forecasting and Sales Planning

Accurate forecasting helps distributors align inventory levels with customer demand. D365 BC includes forecasting tools that use historical data and predictive analytics to estimate future sales. These forecasts inform purchasing decisions, production planning, and sales strategies. Sales planning features allow businesses to set targets, track progress, and adjust plans based on market trends. By anticipating demand more accurately, distributors can reduce stockouts, avoid overstocking, and improve customer service levels.

Business Intelligence and Reporting

Data-driven decision-making is a competitive advantage in distribution. D365 BC offers built-in reporting tools and integrates seamlessly with Microsoft Power BI to deliver rich visualizations and real-time dashboards. Users can monitor sales performance, inventory levels, supplier efficiency, and financial health. Customizable reports enable different departments to focus on relevant metrics, from warehouse KPIs to customer satisfaction scores. The platform supports drill-down capabilities, allowing users to investigate the root causes of issues and identify improvement opportunities.

Compliance and Risk Management

Distribution companies must comply with various regulations, including trade compliance, tax laws, and industry-specific standards. D365 BC includes tools for managing compliance risks, such as audit trails, role-based access control, and data encryption. Companies can track document versions, maintain quality standards, and manage product recalls effectively. Risk management features allow businesses to monitor supplier reliability, market fluctuations, and operational vulnerabilities. These capabilities ensure that distributors can operate responsibly and protect their reputation.

Scalability and Flexibility

As businesses grow, their systems must scale accordingly. Dynamics 365 Business Central is designed to support the expansion of distribution companies across new markets, product lines, and geographies. The platform accommodates increasing transaction volumes, additional users, and complex workflows without sacrificing performance. Its modular design allows companies to implement only the functionality they need and add more features as requirements evolve. This scalability ensures long-term value and adaptability.

Customization and Integration

Every distribution company has unique processes and preferences. D365 BC supports extensive customization through extensions, APIs, and partner solutions. Companies can tailor workflows, fields, and reports to match their operations. Integration with other Microsoft products, such as Outlook, Excel, and Teams, enhances usability and collaboration. The platform also supports connections with third-party applications for shipping, EDI, warehouse automation, and CRM. This flexibility allows distributors to create a unified ecosystem that supports digital transformation and innovation.

Mobile Access and Remote Operations

Mobility is increasingly important in modern distribution. D365 BC provides mobile access to critical information, enabling salespeople, warehouse workers, and managers to perform tasks from any location. Users can view inventory status, approve transactions, and respond to customer inquiries on the go. Mobile functionality enhances responsiveness, improves service delivery, and supports remote work strategies.

Sustainability and Environmental Responsibility

Sustainability is becoming a priority for many distribution companies. Dynamics 365 Business Central can support sustainability initiatives by helping reduce waste, optimize resource usage, and improve supply chain transparency. Companies can monitor carbon footprints, implement green logistics practices, and track compliance with environmental regulations. These efforts contribute to corporate social responsibility and align with customer expectations for ethical business practices.

The Role of Functional Consultants in Distribution Implementations

Functional Consultants are key to successful D365 BC implementations in the distribution sector. They work closely with stakeholders to understand operational challenges, configure the system to meet specific needs, and guide users through training and adoption. Consultants bring expertise in areas such as inventory management, order processing, and financial controls. They help ensure that the implementation delivers measurable improvements in efficiency, accuracy, and customer satisfaction.

Final Thoughts

The distribution sector operates at the heart of global commerce, where efficiency, precision, and responsiveness are paramount. In such a dynamic and demanding environment, having a unified digital solution like Microsoft Dynamics 365 Business Central is not just an advantage, it is a necessity. With its end-to-end capabilities covering inventory control, warehouse management, logistics, procurement, customer engagement, and financial oversight, D365 BC offers a powerful platform to support growth, agility, and resilience.

What sets Business Central apart is its seamless integration within the broader Microsoft ecosystem, its adaptability to unique business processes, and its capacity to scale alongside evolving organizational demands. These attributes empower distributors to make informed decisions in real-time, optimize operations, and deliver consistent, high-quality service to customers across diverse markets.

Moreover, as sustainability, globalization, and digital innovation continue to reshape the distribution landscape, Business Central equips companies to stay ahead of the curve. By enabling transparency, automation, and collaboration, it supports the transformation toward leaner, smarter, and more responsible supply chain models.

Functional Consultants play a pivotal role in bridging the gap between technology and business outcomes. Their ability to tailor D365 BC to industry-specific workflows, train end users, and ensure successful adoption is critical for long-term return on investment. As organizations embark on their digital journeys, the partnership between skilled consultants and robust platforms like Business Central becomes a key driver of success.

Ultimately, Dynamics 365 Business Central empowers distribution companies to operate with confidence in an increasingly interconnected world, supporting not only operational efficiency but also strategic growth and sustainable excellence.