Curriculum For This Course
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Part 1 - Introduction
3 Lectures Time 00:10:58 -
Fundamentals and Keyword Research
2 Lectures Time 00:09:56 -
Creating and Managing Ad Campaigns
5 Lectures Time 00:49:52 -
Remarketing and Conversion Tracking
4 Lectures Time 00:19:07 -
Part 2 - Welcome section
14 Lectures Time 00:33:00 -
How to get cheaper ad clicks & more ad impressions
4 Lectures Time 00:14:00 -
Analytics for your ad clicks
1 Lecture Time 00:03:00 -
Updates from Google Ads
1 Lecture Time 00:01:00 -
Supplemental app resources to aid you in your business
1 Lecture Time 00:03:00 -
Conclusion
3 Lectures Time 00:13:00
Video tutorials list
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Part 1 - Introduction
Video Name Time 1. Introduction 02:26 2. Google Adwords Account Creation 02:31 3. Overview and Interface of Google Adwords Dashboard 06:01 -
Fundamentals and Keyword Research
Video Name Time 1. What is Keyword Research and how to do it? 07:13 2. Keyword Match Types in Adwords 02:43 -
Creating and Managing Ad Campaigns
Video Name Time 1. Search Ad Campaign Creation 19:01 2. Display Advertising Campaign Creation 15:31 3. How to Create Display Ad Banners Yourself without Hiring a Designer? 04:39 4. Video Ad Creation and Advertisng on Youtube 07:01 5. Advertising Your App on Playstore and other Google Networks 03:40 -
Remarketing and Conversion Tracking
Video Name Time 1. What is Remarketing and how to do it? 08:58 2. Remarketing with Customer List (Email/Phone) 01:37 3. Conversion Tracking in Google Adwords 05:30 4. Tracking Custom Campaign URLs on Google Analytics 03:02 -
Part 2 - Welcome section
Video Name Time 1. Differences between AdWords and Google Merchant 3:00 2. Visual difference of Google Shopping ads vs. AdWords ads 2:00 3. Creating your merchant account 3:00 4. More on website verification 2:00 5. Creating your first data feed 2:00 6. Beginning to fill out your data feed 3:00 7. Filling out the product feed 2:00 8. Correctly setting your title attribute 5:00 9. Optimizing the description field in your product feed 3:00 10. Linking your AdWords account 1:00 11. Another way to upload your product feed: From your ads setup dashboard 1:00 12. When you have a large product feed file 2:00 13. Almost there - creating your campaign 2:00 14. Starting to run the ads 2:00 -
How to get cheaper ad clicks & more ad impressions
Video Name Time 1. How to begin running your ads from AdWords 4:00 2. What if the product doesn't get many clicks at first? 3:00 3. How to get cheaper clicks with the Ad-rank and how to boost it 5:00 4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure 2:00 -
Analytics for your ad clicks
Video Name Time 1. How to set up Analytics for your AdWords clicks 3:00 -
Updates from Google Ads
Video Name Time 1. Change to accelerated bidding 1:00 -
Supplemental app resources to aid you in your business
Video Name Time 1. Supplemental app resources to aid you in your business 3:00 -
Conclusion
Video Name Time 1. Keyword exercise to try 4:00 2. Decisiveness: Start and stop planning & key to success from business literature 4:00 3. Working on your business vs. in your business 5:00
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